Support - Parade of Homes

Privacy Policy

Effective Date: January 1st, 2020

KC Parade of Homes (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect information when you use our website and mobile applications for iOS and Android (collectively, the “Services”).

1. Information We Collect

a. Personal Information

Identifiers: Email address (collected for authentication, account management, and to enable features such as saving homes).
Internet/Device Information: IP address, device identifiers, browser type, operating system.

b. Non-Personal Information

Usage Data: We use third-party analytics services (e.g., Google Analytics) that collect aggregated usage information such as pages/screens viewed, time on page, navigation paths, and referring sources through cookies, device identifiers, or similar technologies.

2. How We Use Your Information

Authenticate your identity and provide account access.
Enable and support features such as saving homes to your account.
Operate, maintain, improve, and personalize the Services.
Monitor usage and analyze trends through third-party analytics services.
Communicate with you regarding your account, updates, and Service notifications.

3. Third-Party Analytics Services

We use third-party analytics services (such as Google Analytics) to help us understand how users interact with the Services and to improve user experience. These services may collect information using cookies, device identifiers, or similar technologies. For details on how Google collects and processes data, see Google’s Partner Sites policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share information with:

Service Providers: Vendors who perform services on our behalf (e.g., analytics, hosting, customer support) and are bound to protect your information.
Legal Requirements: When required to comply with applicable law, regulation, legal process, or governmental request, or to protect our rights, users, or the public.

5. CCPA Privacy Rights (California Residents)

If you are a California resident, the California Consumer Privacy Act (“CCPA”) provides you with the following rights:

Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes, and the categories of third parties with whom we share it.
Right to Delete: Request deletion of your personal information, subject to certain exceptions (e.g., to provide services you requested, detect security incidents, comply with legal obligations).
Right to Opt-Out of Sale/Sharing: We do not sell or share personal information as defined by the CCPA. If our practices change, we will update this Policy and provide a “Do Not Sell or Share My Personal Information” mechanism.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

How to Exercise Your Rights: You or your authorized agent may submit a request by emailing privacy@paradeofhomes.io. We will verify your request using the information you provide (e.g., verifying access to the email associated with your account).

6. Data Retention

We retain your email address and saved home data for as long as your account is active or as needed to provide the Services. Usage data collected by analytics providers may be retained according to those providers’ policies and our configuration settings.

7. Your Choices

Account: Update or delete your account information by contacting us at privacy@paradeofhomes.io.
Cookies/Tracking: You can manage cookies via your browser or device settings. Disabling cookies may affect certain features.
Analytics Opt-Out: Use the Google Analytics opt-out add-on linked above.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our Services are not directed to individuals under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes on this page with a revised “Effective Date.” Your continued use of the Services after changes become effective indicates your acceptance of the revised Policy.

11. Contact Us

KC Parade of Homes
privacy@paradeofhomes.io